Central Coast Council
'Have a little adventure'
agency - Affinity
ceo - Luke Brown
executive creative director - Leo Bajzert
business executive - Neisha Sinadinovic
commercial business director - Conrad Jon Van Dort
head of design - Jenna Duncan
integrated production & post - Limehouse
md / ep - Duncan Harriss
ecd / vfx - James Lucas
shoot producer - Briony Luschwitz
in-house producer - Ashlee Savins
director / dop - Toby Heslop
drone operator - DroneFX
camera assist/ focus - Michael Fairbairn
gaffer - Graeme Dickson
crew runner - Nick May
hair & makeup - Cherie Brough
stylist - Caitlyn Nusdorfer (Sophie Hart Styling)
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post-production flame / online Editor - David Wood
grader - John Agapitos
head of 3D - Chris Andrews
offline editor - James Sutton
audio - Rumble Studios
vo - Jo Van Es
music - Branches - D McGinnes, H Meredith-Hardy
retouching - Limehouse
SMART | INDEPENDENT | INTEGRATED PRODUCTIONS
This campaign aims to change perceptions of the Central Coast and encourage Sydneysiders to book a trip there during the quieter off-peak season months. Locations are set at Fisherman’s Wharf in Woy Woy, Strickland State Forest and Norah Head; displaying a range of activities for everyone to enjoy. Just an hour away from Sydney, the Central Coast is the perfect place for a little adventure.
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Global WARC Media Awards Best Use of Data category: Silver for Best use of Data for its Central Coast “Couch to Coast” campaign.
CASE STUDY
'Have a little Adventure'
THE BRIEF
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This campaign aims to change perceptions of the Central Coast and encourage Sydneysiders to book a trip there during the quieter off-peak season months.
Locations are set at Fisherman’s Wharf in Woy Woy, Strickland State Forest and Norah Head; displaying a range of activities for everyone to enjoy.
Just an hour away from Sydney, the Central Coast is the perfect place for a little adventure.
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