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'Jacob's Creek - 'Pop & Spritz

client - Jacob's Creek
global senior brand manager - Amelie Boucherit and Rohan Nayee
global activation assistant brand manager - Bella Sufferini

 

Limehouse creative

integrated production & post - Limehouse

previz & storyboarding - Limehouse

3d creation - Chris Andrews, Limehouse

fluid sims - Octavio DeLellis

offline & online edit - Limehouse

flame comp - Richard Lambert

retouching - Limehouse

VFX supervisor (shoot) - Andreas Wanda

director - James Lucas
producer - Kyle Belcher

ep - Duncan Harriss

dop - Tony Luu

Focus/assist - Ricki Byrne

gaffer - Miles Jones

standby props - Tony Moss

stills photographer - Janyon Boshoff

assistant photographer - Felipe Neves

stylist - Sally Parker

sound & vo - Uncanny Valley

vo - Kellie Jones

 

AnalogFolk

executive creative director - Matt Grogan

art director / associate creative director - Jimmy Zimmerman

copywriter / Associate creative director - Alec Jankowksi

lead producer - Emily Entwisle

group account director - Jonny Sycamore

SMART | INDEPENDENT | INTEGRATED PRODUCTIONS

What we are all about. Smart and Integrated Productions:

Exploring all the routes to production, and choosing and combining for the best quality result for budget and time.

 

Our capability to execute in multiple ways and combine these techniques (live action, 3D, VFX, and photography & retouching for print) and our control of production and post end to end allowed us to bring together the best skills and talent for the project, and run in an integrated manner.  Photography and motion were shot on the same day by two crews one each for the motion and the stills but sharing a large studio and stylist and ultimately expenses.

 

Large parts were built in 3D both for the print and the video.

 

Everything could have been executed in 3D but the best result came with a combination of real footage, photographic elements for the print, live action shot on a phantom 4K and CGI.

Spritz_Portrait_Art
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Spritz
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CASE STUDY

Jacobs Creek Prosecco Spritz

THE BRIEF

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Fun, realistic but dynamic and hyper-real liquid lettering animated for video in HD and print.

Fruit, Ice, Condensation, Liquid wording, Spritz, Spray, Bubbles, Effervescence, Sound and music, print, video, different formats and different layouts, this one had it all.

 

Our integrated approach ensured the print and the various 5s & 10s motion pieces were consistent in look and feel but most importantly made to work beautifully on each of the formats, HD video, as well as 10K for print including POS and outdoor billboard.

Breakdown video
Anchor 5
Spritz
Anim_Spritz1
Anim_Spritz3
Anim_Spritz4
Anim_Spritz5
Previsualization
Anchor 1
Spritz
Spritz
Spritz
Passes & Work-Up
Anchor 2
BTS_Spritz1
BTS_Spritz2
BTS_Spritz6
BTS_Spritz7
BTS_Spritz3
BTS_Spritz4
Behind the Scenes
Anchor 3
Anchor 4
Finals
Spritz Portrait ROSE Prosecco
Spritz ROSE Prosecco
Spritz Portrait ROSE Aperitivo
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